Google cowls your site if it is mobile responsive. Both a mobile site and responsive design will optimize your entire site layout to be flexible enough to fit into any possible screen resolution, both will offer simpler navigation and faster loading time.
It has become evident that more users are going mobile, and not just for on-the-go web browsing either. Tablet PCs have begun to change in context when users are online in the classroom. Designing for mobile is certainly a requirement in modern day web standards.
Since responsive design simply embeds new code on the back-end of your website, your company’s link equity is preserved as compared to Mobile Sites which do not count search link equity.
Device automatically adjusts according to a device’s screen size (large or small) and orientation (landscape or portrait). It switches between these options on-the-fly.
Lets you keep your own domain unlike mobile sites (m.yoursite.com). This is Advantage Google.
The technology is more forward-thinking because once added to site it will work ever on devices without having to be programmed further.
Responsively designed sites can theoretically be fluid enough to offer an optimal experience on any screen; but sometimes they are optimised for certain ‘break points’ based on the common screen sizes of desktop monitors, laptops, tablets and mobile phones. Other popular reasons to use responsive design are to make ongoing iteration easier – as you only have to update a single site design – and to remove the need to create separate mobile and desktop sites, though some still prefer to do this